If you watch Christmas movies this time of year, you’re not alone. A survey of American households by Statista.com says 60 percent of respondents watched at least one Christmas film with family during the holidays. According to YouGov.com, the most popular Christmas movies are Home Alone, It’s a Wonderful Life, …
Imagine your 18-year old daughter introduces you to Rowan — her new boyfriend. Rowan has no job or education, but he does have a great collection of tattoos on both arms and several safety pins through his eyebrow. No daughter? OK, imagine your assistant buzzes you on the intercom and …
Sinclair gas stations were cool. The logo featured a green dinosaur and the local station had a giant blow up of the “Dino” mascot tethered to its sign. When I was nine, I’d go cruise in to the Sinclair near my home on my bike to put air in my …
“Hello this is Tradio, are you buying or selling?” says the radio DJ. “I’m selling a five-horsepower lawnmower from Sears. It’s six years old and in good condition. I’ll take $35 or best offer.” replies the caller. “Thank you, Hello this is Tradio, are you buying or selling?” the DJ …
Do you remember reading print magazines? I’m talking about the paper and ink versions of Cosmopolitan, Sports Illustrated, Newsweek, Time, Good Housekeeping and the other top titles. One of my favorites was Psychology Today. Many of the articles were written by psychologists, psychiatrists, sociologists, medical doctors aimed at helping you solve …
WE’RE HIRING! FULL TIME POSITION OPEN AT FARRIS. APPLY NOW. We are looking for a creative person, an innovative thinker and tech lover. You need a good work ethic and relationship skills, who can build, maintain and update consumer-friendly websites for our clients. This is a full-time position with the …
William Morrison emigrated from Scotland to America in 1880. He was a watchmaker by trade, but an innovator by DNA. Like other inventors of his era, he wanted to build a horseless carriage. But unlike other early automobiles, Morrison’s was powered by battery, not a combustion engine. Morrison’s electric vehicle …
Yes, small businesses …
Baby pictures. We’ve all seen them. When a new parent or grandparent sticks that smartphone under your nose to show you their precious darling, you automatically start to spit out compliments. “He’s definitely his father’s son,” you say, as the proud papa swipes through the first 200 digital images for …
It was the fall of 1964 and it was an unseasonably hot day for northeast Ohio. My two brothers and I were in the backseat of my father’s battleship-size Plymouth Fury. The Fury was overheating — steam rising from the hood. It was one of the few cars with air …
Premium Infused Spirits, LLC., makers of Lillo Limoncello and Lillo Coffee Liqueurs, selected Farris Marketing of Boardman for branding and social media marketing. The story of Lillo began more than two decades ago when two Italian priests presented one of the Lillo founders with a generation’s old recipe from their …
I admit I was excited. Six months ago, I bought a new refrigerator, but because of the pandemic, it took three months to come in. The store sent two younger guys to deliver the shiny new appliance to my house. The new fridge was a lot bigger than the old …
It’s sometime during the Paleolithic Age (aka the Stone Age) near what is now Spain. A cavewoman named Canta and caveman named Lopa are spear fishing in a river. “So Lopa,” says Canta, “What’s new?” “Same ol’, same ol’ for me.” replies Lopa. “But some of our friends saw one …
If you’ve read, heard, or watched any developments in Artificial Intelligence, you’ve probably heard the paranoid whispers that one day an army of AI robots will rise up, take over the world, and enslave the human race. That’s crazy, right? Maybe not. What if… I mean…what if? What if the …
Years later, as Superman is puttering around his home in the Fortress of Solitude, he tells visitors that he’s happy and enjoys retirement. But Lois Lane, his ageless girlfriend of 70+ years, tells a different story. “He’s OK until he hears about another new Batman movie — then he gets …
Want to cure the divisiveness in this country? Start by finding common ground. But don’t use words. Just get the opposing sides to sit down across a table from each other. Then give them a mug of ice cold milk — and a dozen or so Oreos. Within minutes, someone …
The animation wizards at Farris Marketing have just created another clever scoreboard animation that will entertain fans during their next visit to the ballpark. The Norfolk Tides, a minor league affiliate of the Baltimore Orioles, made the unusual request for an “eyeball race” on behalf of one of their sponsors, …
Are you awed by the marketing savvy, strength, and perseverance of visionaries like Steve Jobs, Elon Musk, and Jeff Bezos? Does their commitment to building their respective brands (Apple, Tesla, and Amazon) into culture-changing powerhouses impress you? You should be impressed— considering their innovative, aggressive, unrelenting styles. Yet, if Jobs, …
Does the word “brag” in the headline above bother you? Does the idea of “bragging” about yourself or your brand make you uncomfortable? That’s not surprising. Many people put bragging in the same category as the “G word” (Greed). Neither is illegal, but many of us are of the opinion …
If the April Fools gag works, the benefits to the brand of a well-thought out and successful April first joke are numerous. You get publicity. The brand name is mentioned in social media and around the virtual water cooler. If done right, you can increase awareness, generate interest and revenue, …
“Leadership” is an often-used word in job descriptions and the mission statements of companies and non-profit organizations. Great leadership is usually linked to the success of the organization. That’s appropriate. But many successful people will tell you that leadership goes beyond the bottom line. Leadership is also about teaching, sharing …
By Anthony Farris and George Farris Small colleges all across America work hard to recruit new students each year. Their marketing teams set up displays at college day forums, host open house events, send direct mail to qualified prospects, post clever and inspiring billboards. They appeal to alumni to encourage …
I walked into the tiny reception area of my friend Jimmy’s office and saw the receptionist Marge at her desk. She’s a Russian immigrant in her early 80s who thinks retirement is for lazy people. Marge’s brass blonde hair is spun into an amazing beehive hairdo. We chat for a …
If you were asked to name a marketing genius, who comes to mind? Would it be Apple’s Steve Jobs, who created beautiful consumer tech and our desire to own it? How about Amazon’s Jeff Bezos, who literally changed the way the world shops? Or, SpaceX and Tesla’s Elon Musk, who …
“Never pick a fight with people who buy ink by the barrel.” is a quote often attributed to Mark Twain. It’s a warning, telling us to stay on the good side of newspaper publishers. The people who ran newspapers were powerful and could make you a hero or a reprobate …
Words of advice from George Farris, President/CEO of Farris Marketing, are cited in a popular annual list of the nation’s best marketing quotes. 365 Marketing Quotes to Keep You Fired Up All Year is published online each year by skyword.com, the leading content platform company for national brands such as Campbell’s …
